According to many reports, there will be more than 2.6 million social media users by the end of 2017. This figure is all set to rise about 7% every year.
These figures may be inspiration for all social media marketers to boost their activities in order to grab the tremendous opportunities for social media marketing, out there.
At the same time, while there is such a boom in opportunities, marketing by social media is a complicated task. To target the users of social media is to gun at a moving target. This scene is never static. In social media, people keep coming and going and their interests undergo changes from one day to another.
Hence, prior to investing in a campaign for social media marketing, you must grasp the facts about this landscape. If you strike gold with the right target audience, you can garner high rewards. But if you miss the target, you will face quick exhaustion of your social media budget. So, handle social media marketing India with care.
While it is crucial to build up relationships in the social media sphere, understand that building relationships is a strategy and not a goal. In case of most businesses, the ultimate goal of any marketing strategy for social media is to enhance engagement and boost conversions.
You might be well known or well branded, but if your bottom line is not improving via your marketing strategy of social media, your investment cannot be justified. Keeping this fact in mind, there are following strategies for you can create in your industry for the sake of boosting conversions via social media marketing.
- Keep a schedule of interaction in social media
One of the best parts of social media is that you have a global audience. But at the same time, this fact poses special challenges for marketing. Anyone who has tried to organize a social media hangout or webinar has faced the fact that trying to interact with people from different time zones is such a difficult task.
Most of the interactions with social media followers must be scheduled as per peak time use and as per individual time zones. Most people trust consistency. In case you can devote some regular time every week to interact with your audience, be it personally or via automated tools, you may be able to develop the kind of trust that can lead to brand loyalty in long term and more conversions. Some tools to help do this are DrumUp, HootSuite and Buffer. They will help to calculate the best time to engage your audience in an automatic mode as well as schedule your snippets or posts.
- Optimization of message to cater to every network
It is a well-known fact that every social media network handles text and messages differently. Hence you have to be knowledgeable about the strengths of each network which you can benefit from by creating variety to your posts.
For instance, Twitter has a word limit of 140 characters. But what it lacks in word count, it makes up in the variety of images. Messages with images receive 150% more re-tweets. Also, take the case of Facebook in which posts with images get 53% more likes than average post. Images provide 98% more comments on LinkedIn.
Most people respond in a good way to stimulation by visual media and so it is standard rule that you should use a suitable image with every element of content that can be shared.
- Re-share and re-purpose your content
In case you have content that is worth sharing, you must try to schedule it for future shares. To make this effective, the content you desire to share must be distinct and unique.
For instance, consider the case of an article of whose link you have shared initially including brief excerpt on what the article was focusing on. In case the article is valuable and is worth sharing yet again, you must consider using a different quote, snippet or question from the same content. You may point the content to the same source. By re-designing your content for social media, you will transform it into something unique. This is a good step which will support the strategy of scheduling and save you from spamming and repetition.
These are some tips for social media marketing.