As a marketer, you might have come across terms like social media engagement and email sign-ups. You also might have likely heard about the positives and negatives of every marketing platform. For instance, it is possible for you to hear that Instagram is only for the school kids and e-mail has become an outdated form of advertisement. To address all such nuisance, this write-up will discuss all important attributes of Instagram and email marketing.
The Importance of E-mail and Instagram
What Is Email Engagement?
Engagement in terms of email marketing differs than the rest of marketing campaigns. Here, the term engagement exceptionally deals with the amount of time spent by the users reading and viewing your email. Even if there is a click on the message in the inbox, it is also treated as a form of user engagement. It goes without saying that there was a time when brands used to rely on email for delivering their messages to the public, as well as, the users treated the email messages as the most authentic form of promotional service. The feeling has not vanished yet; it has just taken another level with the incorporation of Instagram features instead.
How to Boost Email Engagement with Instagram?
In the popular culture, there are two effective ways that can drive users to view and spend time reading your emails, as well as, sign-up to your newsletter.
# Hashtag Engagement
Simply opening an email and instantly deleting it cannot be considered as a sign of an engaged follower or subscriber. For driving more engagement, you have to be more flexible regarding your messages and use the best features of Instagram. In other words, make the most of the hashtags in your brand marketing. Make sure that you have a branded hashtag that is popular among your followers and incorporates it into your email promotions.
# Photo Contest
The visual nature of Instagram is probably the biggest reason that makes it a stand out platform than others. This is also an explanation for why there are so many sources that offer you to buy real Instagram likes to drive user engagement. Speaking of the visual nature, you can organize photo contests where participants need to provide their emails for signing up the contest form.
Instagram creates brand awareness which can be utilized in your email marketing campaign. Make sure that you have a proper business profile on the platform in order to use it exclusively for your email subscriptions.